One of the things that is great about advertisers taking to venues like YouTube is the long format commercial. The video below is a fantastic blend of 2D hand drawn animation, and 3D CGI, but more importantly it is a solid piece of storytelling. This is the kind of ad that simply won’t transfer well to television. You can’t compress it to a 15 or 30 second spot, and your TV audience isn’t going sit and watch a 2 minute 30 second commercial. Produced by studio AKA and directed by Marc Craste, this short spot is single-shot retelling of the origins of the UK’s TSB Bank. Yes a single animated shot that flows seamlessly, and enhances the message dissolving the advertising away into a feel good message.