I love this. What a great use of white hot visual social media goliath Instagram, beautiful design, and animation, plus data provided by IBM. At the US Open this year, Buck in conjunction with IBM and Ogilvy & Mather created live video animations that were uploaded to Instagram. A custom toolkit and workflow was designed and built to accommodate the live data that was being entered and shifted with the on court action. The result was responsive data-based animations, rendered and uploaded in minutes. The video below shows the end result highlighting the clean design work and simple animations.