Required Reading. “Helvetica, Objectified, Urbanized: The Complete Interviews”

If you are a designer, there is a pretty solid chance you have seen at least one of Gary Hustwit’s documentaries, HelveticaObjectified and Urbanized. If you haven’t I highly recommend each of them. As with any film, hundreds of hours of footage is shot, but only 1 to 2 hours actually make it into the film. In the case of  Hustwits that means there are hundreds of hours of interview footage that was not seen. The educational value of this footage makes it a real gem, and Hustwit knows this. He has launched a Kickstarter campaign that has surpassed it’s goal in the first nine days it has been up. The project, to bring all of the interviews out as transcripts in a book. Based on who was in the films, count me in on the book.


“The book will include in-depth discussions with designers and thinkers like Paola Antonelli, Alejandro Aravena, Chris Bangle, Michael Bierut, Ronan and Erwan Bouroullec, Neville Brody, Tim Brown, David Carson, Matthew Carter, Candy Chang, Yung Ho Chang, Noah Chasin, Wim Crouwel, Ellen Dunham-Jones, Tobias Frere-Jones, Experimental Jetset, Dan Formosa, Sir Norman Foster, Naoto Fukasawa, Jan Gehl, Jonathan Hoefler, Jonathan Ive, Hella Jongerius, Bruce Katz, David Kelley, Rem Koolhaas, Rahul Mehrotra, Bill Moggridge, Marc Newson, Oscar Niemeyer, Enrique Peñalosa, Michael C. Place, Rick Poynor, Dieter Rams, Karim Rashid, Alice Rawsthorn, Stefan Sagmeister, Paula Scher, Erik Spiekerman, Davin Stowell, Jane Fulton Suri, Massimo Vignelli, Rob Walker, Hermann Zapf, and many more… over 75 of the world’s most creative and innovative people.”