Johnnie Walker | Glass Car PSA.

Most PSA’s about drinking and driving are pretty boring affairs, with heavy handed messages, lackluster visuals, and an occasional celebrity endorsement. In a move to get people to actually watch, listen, and hopefully think, Johnnie Walker has launched a 90 second spot  which is part of their responsible drinking initiative called “Join The Pact”.

The spot was directed by the Mill’s Russell Appleford, and features solid 3D FX work that is pretty hard to ignore. The voice over is a simple call to action reminding you that every action could mean the difference between getting home safe, or not at all. As the season of amateur hour drinkers begins this Thursday, do us all a favor and Join the Pact.

“The film acts as a reminder of the fragility of human life as it asks people to make the commitment to never drink and drive. Its release coincides with the final 2013 Formula One race in Brazil and end of year festivities around the globe.”

Agency: iris Worldwide, Singapore
Client: Ewan Topping – Global Marketing Manager Johnnie Walker Sponsorship
Regional Creative Director APAC: Grant Hunter
Director: Russell Appleford
Producer: Louise Oliver
3D: Russell Appleford
2D: Garrett Honn & Victor Perez
Editor: Peter Booth
Music and Sound Design: Echolab
Sound Mix: Rich Martin – Envy Post
Creative Group Head: Jonathan Cockett
Senior Creative: Shawn Foo
Creative: Lam Nasril
Planning Director: Paul Gage
Board Director: Hannah Dogger
Agency Producer: Prema Techinamurthi
Senior Account Executive: Cheryl Chan