Plenty of Fox Life.

While trolling vimeo this snowy Sunday in December I came across the rebrand Plenty did for Fox and Fox Life’s Fox Life global image, the second most important channel of the group. Working with a bright color pallet, flat graphical images, snippets from their prime time line up edited in, and fluid motion graphics, Art Director: Pablo Alfieri & Elda Broglio, Animation Director: Mariano Farias, and crew have created a nice little promo spot that feels fresh. I’m seeing more and more of this style of work. Lets hope it catches on but doesn’t become as saturated as the sketchbook look that has dominated the design world for what seems like the last decade.