So You Think You Know What Brings a Brand to Life?

Just because you added brand development, branding, brand creation, brand management, to your skills section of LinkedIn doesn’t mean you do. You might have helped a team, attended a few meetings, or been lightly involved in some brand initiative  but being an expert at branding is a very complex skill, because branding in an extremely complex thing.

For his thesis project at the University of Applied Sciences Potsdam, motion and graphic designer Henning Herholz has created a six-minute essay that is a thorough and well executed overview of what branding is. He makes a very thoughtful point on why motion design is such a powerful tool in making a brand successful. Even if you think you are an expert on branding, this is worth watching because of the way it explains things in a clear concise way. After you finish the six minute short, you can feel better about your LinkedIn skills claims about branding.

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