The Power of Online Video.

Less than a decade ago, the idea of using video as a marketing tool online was painful. Bandwidth was still limited, getting people to watch online was a challenge, and media outlets were few. Today however that has changed. With internet speeds ever increasing, the advent of multiple outlets, devices, and platforms, video is the fastest growing ad segment on the internet. Video growth is due in part to lower production costs thanks to advances in technology, the popularity of of video capable smart phones and tablets, and better online video production values. Over the last year alone, online video  use has increased by 12 percent among business to business marketers. And video is now the 6th most popular online marketing tactic. The infographic from Brainshark below has even more information about the rise of video, and it’s online potential.

infographic-the-power-of-video

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