Over the last year, “Flat Design” has become the big buzz word being dropped by, and embraced by everyone. The flat look is nothing new, it just seems fresh in a sea of over played sketchbooky, hand drawn looks that have proliferated for so long. When flat is done right, it doesn’t feel that flat. The video below from Gonzalo Menevichian for Planeta Pop for The Glitz* channel are a great example. These fun little spots have plenty of graphic impact, balanced with solid 2D animation and feel that still feels analog without relying on a design style that has been played out.

Performed by InJaus Design / Turner Argentina
Creative Direction: Diego Fernandez
Art Direction: Paulo Santonocito
Designer / Animator / Compositing: Gonzalo Menevichian