Friday Inspiration. Psyop’s Infinite Zoom for Toshiba.

One trend hat I’ve been seeing a lot of lately in the video/motion graphics world is “Infinite Zoom”. The technique has a mesmerizing effect, and when done correctly creates a really fun visual experience for the viewer. Below is a seamless infinite loop, produced by Psyop for Tosiba’s latest tablet. The 40 second spot, “Toshiba Endless Performance” features loads of detailed 3D animation, and character development all rendered out in vivid color, and timed perfectly to the soundtrack. Great stuff for a Friday morning.