“Set Yourself Free” Is More Than Perfectly Adequate.

PSA’s for the most part are an in your face kind of thing that has little impact on the audience they are trying to reach. Sorry, it’s the truth. The conversion effectiveness for most PSA’s are relatively low coming in at about 5 % or less.

Skipping

A recent PSA from Western Australian film production company Perfectly Adequate is taking a stab at getting teens to stop skipping school. “Set Yourself Free” which has landed more than 16 million views since the end of January is a short film tells the story of a group of teenagers who duck out of school for an eventful tryst on the beach. It is accompanied by the Learn for Life website which ads a level of credibility to the overall campaign. The video below is from the campaign and needs to be watched all the way through to get the full impact of the PSA. Trust me, it’s worth it.

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3 comments

  1. When I saw this video it took my brain a few extra seconds to figure out what the heck just happened. While I agree that this ad breaks out of the generally ineffective and bland mold that most PSA’s have succumbed to, I don’t see this as a motivator for kids to stay in school. Though they may laugh at it and watch it a few times…

    1. Chiara54 I agree the PSA will probably have about the same effects as most, especially with teenagers, but you have to admit it made you stop, and that a6.9 million views in just two weeks… That is awesome.

    2. I completely agree with you chiara54, when I was watching it I almost drifted off, then suddenly all this gore and explosions, I was…stunned to say the least. I could definitely see this being passed around and it’s certainly raised questions, which is always good publicity. But its effectiveness to encourage kids to rethink and stop slacking off? Hmm, maybe not.

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