“The Craft of Movement”

Since it is a frozen waste land of bone crushing cold and snow outside I thought I would search Vimeo for some nice Spring clips. Something with green leaves and cherry blossoms. I thought it might make the 6 more weeks of winter a bit easier to tolerate. While cruising through a number of Spring related short films I came across ‘s Spring/Summer campaign fro 2013 and the making of film.

 got together with NAM to capture the Craft of Movement in modern day Japan. The 60 second spot features some really nice slow motion footage great camera work and post. As you watch the film you see objects, and people suspended in air slowly moving through frozen objects. NAM made no attempt to hide the rigging and wires in the shoot, which ads a level of surrealism to the overall effect. If you are the least bit curious about how they made this, watch the making of video below. It takes almost 24 hours of studio time and compresses it into just a few minutes showing the magnitude and complexity of of the final piece.

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