Sony has pulled out all the stops in their latest marketing effort. “Be Moved” is a fully integrated campaign, for Sony USA, features a deep dive website that is filled with rich dynamic media, cutting edge CSS tricks, and plenty of content. The visitor is encouraged to explore through vertical scrolling that reveals heavy CGI models of product that self assemble from exploded models, big budget video production, and engaging editorial. Each section has hooks to social media for specific product, and each video is featured on the Sony channel on YouTube helping to extend engagement and branch reach across channels. If you have the time take a look at the site and really dig around. It’s a great example of where interactive content is going.