BUCK has produced a nice animated short for the state of Idaho that blends traditional cel animation with After Effects and 3D Animation. The one minute forty five second spot embraces the current trend toward flat design, without being trendy. There is a vintage look to the piece that doesn’t feel gimmicky or tries to hard. The visuals just work and the fluid animation draws the viewer in compelling them to listen to the message. It took a team of twenty to put this together, and the quality shows. Credits are below the video.

Directed by: BUCK
Executive Creative Director: Ryan Honey
Executive Producer: Maurie Enochson
Producer: Emily Rickard
Associate Producer: Ashley Hsieh
Art Director: Ege Soyuer
Design: Ege Soyuer,Yuki Yamada, Susan Yung, Kenesha Sneed, Jenny Ko, Xoana Herrera
After Effects and 3D Animation: Daniel Coutinho, Claudio Salas, Esteban Esquivo, Andreas Hansen
Cel Animation: Matt Everton, Kendra Ryan, Claudio Salas, Song Kim, Laura Yilmaz, Gunnar Pettersson
Music Composition and Sound Design: Echolab