Most car ads, like beer ads get lost in a sea of white noise. Each ad points out pretty much the same thing, in typical fashion with out much originality or creativity. I think that is why this new spot for Honda really sticks out. It is a clever and creative approach to your typical car ad. It’s fun, inventive, holds your attention, and most of all leaves the brand name imprinted in your mind long after it has stopped. Blending some great CGI work with live action and killer sound design, Honda has launched a winner with this ad for the new Civic Tourer. Both the finished piece and the making of video are below.