Adults trying to get children to engage in and pay attention to important things like online safety can be a challenge. More often than not, the content is boring, out of touch, heavy handed or dated before it ever gets presented. So how do you get children to learn about, and pay attention to, what online advertising is and does? You hire animator Will Samuel, designer Dom Owen, and copywriter Kristin Brewe to create a visually fun, animated short that is well written, light, and easy to engage with. The message might be a bit heavy but the animation, script, voice over, and over all style add up to engaging memorable content.