Transport For London has launched a new print campaign featuring the lettering design work of Alex Trochut. The ads feature bicycles that creatively merge the message with the bike itself using the frame to spell out words like “Easy’, “Ride”, “Safe”, “Direct”. The eye catching ads are visually clever with eye popping color and a direct message. I hope that someone at TFL was smart enough to actually have these bike frames built, and is planning on using them as part of an ambient campaign extension for the printed pieces.