If you are a graphic designer working anywhere in the world today, you probably know who Jonathan Hoefler and Tobias Frere-Jones are. If you aren’t a graphic designer, you still know their work. Hoefler and Frere-Jones have created some of the most ubiquitous typefaces in use today. The mini documentary below was produced before the duo recently went their separate ways.

An official selection for the SXSW film festival, “Font Men”, takes a look at the world of Jonathan and Tobias. Tracking the history of their personal trajectories, sharing the forces that brought them together and giving an exclusive look at the successful empire they built together.