This is one of the best projection mapping experiences I’ve seen in a long time. Why, because it has staying power. Because it isn’t some expensive one off that gets thrown up on the side of a building to hock a soft drink at a marketing event masquerading as a festival. This has replay power. This shows how digital content can be used, and transformed for each Cavaliers game to enhance the overall experience, promote the brand, build excitement, and draw a crowd. More importantly the way this is being used, it can evolve overtime, so a larger story can emerge over the course of an entire season. Way to go Quince Imaging and the Cleveland Cavaliers.