“Icons” In One Single Fluid Shot.

The two videos below are for the Sunday Times Culture section. The first “Icons”, is the finished ad, the second the making of. This spot is one single dynamic camera movement featuring two actors. Over the course of fifty seconds the two become Forrest Gump, Don Draper, God, Daft Punk, and a couple of gun toting criminals. When you watch the finished piece it is hard to tell that this was done in a single shot. When I watched the making of, I wondered how many takes they went through before they got it right. In the making of, they were kind enough to drop a picture in picture frame so you can see what the camera operator was getting as he moved with the actors. For an in depth look, click here to go to the Making of website.

Directors – Us
Production Company – Academy Films
Executive Producer – Lizie Gower
Producer – Juliette Harris

DOP – Ben Fordesman
A&R Operator – Simon Wood
Art Director – Alison Dominitz
Hair & MakeUp – Lu Hinton
Stylist – Rebecca Hale
Casting – Hammond & Cox
Editor – Dave Stevens @ Assembly Rooms
Post – Electric Theatre Collective
Grade – Aubrey Woodiwiss
Audio post production – String & Tins
Musical Composition – Tom Player
Lead Actor – Gary Milner

Agency – Grey
Executive Creative Director – Nils Leonard
Creative Director – Dave Monk
Creatives – Jonathan Rands & Johan Leandersson
Agency Producer – Debbie Impett

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