In the short film below for Herman Miller, Dress Code focuses on the production of the iconic Eames Lounge Chair and Ottoman that has been in constant production since 1956. The video documents the visual account of the chair being manufactured, and simultaneously reveals the ethos of Herman Miller’s design principals and process. In two minutes the viewer is presented with lush visuals, and solid narrative that embodies not only the Eames Lounge Chair, but everything Herman Miller produces. The flow, cadence, and visual treatment of the short reads more like a tribute, and less like an ad. This is a great example of an emerging form of online content that feels more engaging and genuine than a typical 30 second spot on TV. Hat tip to Herman Miller for commissioning, and to Dress Code for a great production.

“These details are not accents or quirks. These details are not the details, they are evidence of quality.”