Selling the message of organ donation can be tricky. You don’t want to come across with the heavy handed big brother approach, and telling people it’s the right thing to do can fall on deaf ears. Brazilian agency, Propeg decided to take another approach, one that hooks the viewer with security camera footage, and then delivers a subtle message at the end of the PSA. The visuals are powerful, and as you watch you are left wondering in amazement at just how lucky the individuals in these clips are. “Anyone can have a second chance. Donate Organs.”