A few years back a colleague asked me what I thought the next big social network/micro blogging site would be and I half jokingly replied Tumblr. At the time my comment was dismissed with the belief that Tumblr was just another social site in an ocean of social media outlets. My colleague was somewhat justified in dismissing me. Tumblr had been around since 2007 and wasn’t really gaining much ground in the world of micro blogging. Then something changed, and Tumblr caught the eye of Yahoo.
Through out Yahoo!’s history they have been known for buying some really great, and some not so great startups, and letting some of them wither and die. What Yahoo! plans for Tumblr is unknown. Right now they are functioning as an autonomous group, and simply displaying Yahoo! ads within the space. One thing is certain, Tumblr is on the rise and the numbers don’t lie.