Limited, Unlimited. Studio AKA.

To improve awareness of Hyundai’s 5 Year Unlimited Mileage Warranty, Innocean Worldwide commissioned Studio AKA to develop an online animated campaign where the core of the theme was  the simplicity of Hyundai’s offer. The series of animated shorts was developed by director Steve Small who chose to create a world of clean simple graphical animations with a deadpan craziness that Studio AKA could run with. Each scenario shows both limited and unlimited situations that focus at the end on the Hyundai advantage. Short performances in each vignette on simple colorful backgrounds with an engaging sense of humor help to sell each short. The video below is a compilation of the 13 spots, all of which can be seen here.

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