Every day people see commercials on TV, the internet, in movie theaters, their mobile handset, etc. Most of the time we never really think about the amount of work that goes into the final production of that 30 to 60 second clip. The reality is, there is a boat load of post work that is done, after a boat load of on set production work. Then there is the preproduction work, with scripts, storyboards, style frames, and more. Below are two videos that show just how much post work goes into making that commercial sexy enough to maybe get you to buy a product.
The videos from Glassfin are for the Honda Wave 110. The first shows the final directors cut of the spot. A whopping thirty seconds of video. The second shows the compositing and post production breakdown of how this was put together with live action footage, CGI, particle systems, color grading, and so much more. If you have ever been curious about what it takes to make an award winning commercial, this is an excellent example.