This ad campaign for KFC launched about a month ago and plays off of the current high school prom season. “Chicken Corsage”, a #HowDoYouKFC campaign features a YouTube video that encourages fans to visit the Chicken Corsage site, kfc.com/corsage, where they can make their special order through Nanz and Kraft Florists for $20. The gift giver can then take the corsage voucher to any KFC for their choice of Chicken Corsage that is guaranteed to make their date’s mouth water and eyes light up.
The video has a distinctive Wes Anderson quality to it from the quirky storyline, to character interaction and framing of the shots. The microsite is a simple single page with the video and a call to action. Currently the YouTube video alone has over 800,000 unique page views which fairly telling about how effective this campaign has been in attracting eyeballs to the KFC screens.