It’s All In The Details. LAIKA/house for Jose Cuervo Tradicional.

LAIKA/house and a crew of more than 60 created “History in a Bottle”, the sixty second spot below for  Jose Cuervo Tradicional. Working with McCann New York they have created a bit of magic here. I say magic, because when you watch the spot you have no idea just how much work went into the final production. That is why I included all the behind the scenes footage as well as the making of video below it.The production on this spot is truly epic, and it is the definition of “you get what you pay for”. More often than not, when working on any kind of video you are asked to create something spectacular with a less than spectacular budget. LAIKA/house pulled out all the stops on this and it shows. Hat tip to Jose Cuervo for going big budget and hat tip to LAIKA/house for such amazing production value in the finished spot.

Credits:
CD.Director: Kirk Kelley
Executive Producer: Lourri Hammack
Executive Producer: Jan Johnson
Producer: Julie Ragland

Production Coordinator: Jenn Catalino
Production Assistant: Megan Sweigert
Creative Director: Kirk Kelley
Art Director: Alan Cook
Character Designer: Michelle Lin

Production Designer: Christopher Appelhans
Concept Artists: Huy Dang, Kristy Kay-Jones, Joyce Lee, Michelle Lin, Manddy Wyckens
Matte Painters: Jenny Kincade, Manddy Wyckens, Stephen Bodin
Storyboard Artist: Fred Fassberger
Character Fabrication Lead : Katie Mello
Set/Prop Fabrication Lead: Rob Mechior
Sculptors: Christy Becker, Julianna Cox, Kameron Gates, Tony Merrithew
Moldmaking: Matt McKenna, Mattzilla Duron
Character Painter: Sara Neiman, Jessica Bronk
Costumer: Margaret Meyer, Elodie Massa, Jessica Rogers

Set/Prop Fabrication: Greg Boettcher, Mattie Bowden,Brian Capati, Lisa Chung, Ans Ellis, Gary Logue, Paul Mack, Katie Mello, Chris Ohlgren, Matt Perna, Alison Potvin, Daniel Strong, Emma Van Halsema, Andres Piedrahita

Set Painter: Richard Brian Capati, Leigh Jacobs
Scenic Painter: Loren Hillman
Wrangler: Elecia Beebe, Morgan Muta, Sarah Frechette
Production Assistant: Jaime Ginesky, Annarose Williams, Alex Webster
Art Department Manager: Erica Johnson

CG Lead TD: Terence Jacobson
Previs: Kameron Gates
Modeling: Allan Steele, Josh Tonnesen
Texture Artist: Josh Tonnesen
Lighting Artist: Frank Ritlop

VFX: Karl Richter

Director of Photography: John Nolan
Animator: Chris Ohlgren
Motion Control: Josh Livingston
Gaffer: Jake Hauswirth
Rigging: Rob Melchior
Grip: Brandon Lake
Stage Manager: Erica Johnson

Production Assistant: Annarose Williams
Editor: Michael Corrigan
Flame Artist: Rex Carter
Smoke Artist: Leif Peterson
Tape Op: Dino Coons
Post Production Manager: Cam Williams

Live Action Production Company: LAIKA/house
Director: Kirk Kelley
Executive Producer: Lourri Hammack
Producer: Elliot Freeman
Director of Photography: Eric Edwards
Production Designer: David Sicotte
Live Action Set Construction: Department of Art

Company: McCANN NY- Erickson
City, State: New York, NY
Global Creative Chairman: Rob Reilly
EVP, Chief Creative Officer: Thomas Murphy, Sean Brown
SVP, Group Creative Director: Mat Bisher
ACD/Art Director: Vi Loung, Nic Howell
ACD/Copywriter: Colin Iisley
Copywriter: Sarah Lloyd, Mike Howard
Director of Integrated Productions: Nathy Aviram
Sr. Producer: Jessica Coccaro
Executive Music Producer: Peter Gannon
Music Producer: Mike Ladman
Client Lead: Elwyn Gladstone
SVP, Gr. Account Director: Lauren LaValle, Matthew Rakow, Rachel Heiss

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