Elements of Design Animated.

The video below is a really well done animation by   that illustrates the foundational properties of visual design. All the things that are taught in beginning design classes are represented with fluid, smooth transitions, and visual precision. My only problem is at the very end of the piece when Greenwood says, “Design is not science”, “Just move things around until they feel right”. My problem with this is, while design might not be a science, it definitely has rules that designers follow in order to effectively communicate. Rules that Greenwood incorporates throughout his 50 second animation. He might have moved things around until they felt right, but something tells me he was subconsciously incorporating rules that apply to each section of the animation. None the less, it’s a really nice looking animated short, and one that required quite a bit of skill to execute.