The Instagram Ikea Catalog.

here is an interesting use of Instagram in terms of advertising without feeling quite so much like an ad or an online catalog.

Ikea Russia created  an “Instagram Catalog Website” for a 34 piece designer collection of products. The Instagram account used the tagging feature to promote items and encouraged followers to share images and videos of their own Ikea PS 2014 products using the same hash tags. The campaign snagged over 15,000 followers in less than a week. With the “Instagram Catalog Website” functioning much like a microsite, the cross linking feature allowed each product to build out it’s own Instagram microsite for each product. The social sharing users generate with their own photos tagged with the product’s Instagram name allowed the campaign to go viral.

Oh and the cost was marginal for Ikea Russia.

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