“Bed” for IKEA. 90 Seconds of the Tempest.

You can’t go wrong with Shakespeare. Keeping in line with IKEA’s “The Wonderful Everyday” campaign, Juan Cabral of  MJZ and a crew of 15 from  MPC doing the VFX, created a dreamy spot featuring Prunella Scale reading from “The Tempest.” The 30 second spot features a woman falling from bed to bed over london, finally landing softly in her own bedroom as the voice over ends with “we are such stuff as dreams are made of, and our little life is rounded with a sleep”.

Watch the spot closely. There are loads of small details that could be easily missed. 2D creative director Bill McNamara  and his team took their time adding detailed matt paintings, embellishments, and composited effects including a rocket plume. The technical and cinematic know how that went into this is pretty astounding. A number of shots were taken of a skydiver where the parachute pack has been painted out in post. Those shots are combined with studio green screen footage and plenty of CGI work. This is one that I hope gets a behind the scenes making of upload to YouTube soon. I’d love to get a closer look at how it was all done.

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