IBM and Dress Code.

Three new spots for IBM from  continue to promote the current look of the IBM brand with limited color pallets, a flat design aesthetic, and solid scripts promoting what could be a rather boring subject. These simple ads feature voice over work from actual IBM employees that explain the problem and offer up a solution based on IBM technologies. I hope that the AOR for IBM keeps this look going, because it is really working for them in all their marketing channels from print to interactive, to broadcast.

 

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