The Church of Type.

At one point in the video below, there is a voice over from a period educational piece on type setting. It’s a narration from one of those films produced between 1950 and 1970 that they showed you in grade school. The narrator talks about what a type setter did, and how it was a well paid, highly skilled profession. Before the Macintosh, before Adobe InDesign, Quark Xpress, Illustrator, Photoshop, and all the other design software, page layout and typography was a hand produced art form. It required attention to detail and pre-planning because mistakes were time consuming and expensive. There was no undo, just do over. It truly was an art form that required a special skill, and craft that is in today’s world a dying art form. Thanks to people like Kevin Bradley, letterpress, and type setting, are still alive and kicking. The short film below from Two Dollars Please & Angel Powers is a four minute look into Bradley’s passion about type, typography, and art. It makes me want to turn off the computer and go make something by hand.

Starring Kevin Bradley
A Two Dollars Please & Angel Powers Production
Directed, Shot & Edited by Jeremy Asher Lynch
Produced by Angel Thompson
Original Score by Hanah Saxton
Audio Engineer Brian Arbuckle
Shot on RED Cameras

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