I love it when a group pushes technology to create something new and exciting. Case in point, Satchi and Satchi’s new directors showcase at Cannes this year. Using wristbands with biometric sensors embedded in them, they were able to capture emotional responses to work being shown in real-time. The data that was being collected was displayed on a secondary screen in the theater as a real-time visualization of the audiences emotional response to what they were watching. This allowed the audience to see how others were responding in relation to themselves as well. It’s a great little experiment, and one that I could see being applied to study groups to gauge a more realistic emotional response content, product, ui/ux design etc.