That Eighties Design Look is Back.

You might not have noticed it, or you might not be aware of it because you didn’t live through it the first time around, but the eighties are back. Over the last couple of years there has been a slow growth of a very 1980’s aesthetic inching it’s way back into graphic design, and especially the motion graphics side of things. The colors. textures, retro-styled graphics and illustrations that all feel somewhat digital, but have that look that seems to blend stop motion styling with a kind of eight bit quality. the look reminds me of the old school days of the Quantel Paintbox and Newtek’s Video Toaster. There is a “New Wave” thing happening and I have mixed feelings about it. Part of it waxes nostalgic, and part of it makes me say “uh oh here comes the tacky”. When it’s done right it works, when it isn’t, look out. Below is the opening title sequence for the 2014 Motion Conference created by State Design, and this clip gets it right. It has a freshened up approach to an old school look. It definitely gives a nod to the 1980’s, yet manages to come off with a fresh approach and style that I predict is going to flood your media channels in coming months.

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