IKEA’s “BookBook”, Better Than an iPhone.

With IKEA opening in Kansas City later this week, the city is getting blanketed with catalogs. Practically everyone I know has received one in their mailbox in the last two weeks. With the iPhone 6 dropping in about two weeks IKEA has upstaged Apple with a pretty fun spoof on the classic Apple product ad with a new video “Experience the power of a bookbook™”, Created by BBH. This is so spot on to the Apple look and feel for branding and product promotion, and IKEA / BBH simply nail it with a good dose of humor thrown in.

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