So you make mineral water and you want to advertise in a way that sets you apart from the crowd. What are you going to do? The competition is stiff and you are selling water. What you do is, hire Digital District™ and Gang Films to produce a spot that feels like a movie trailer for an epic Sci-Fi movie. I have no idea what the budget or production schedule was on this, but I can tell you it wasn’t cheap, and it took some serious time and effort. If this doesn’t sell some Volvic mineral water, I don’t know what will.