It’s been a while since I posted anything that involved skateboarding, and since it’s Friday afternoon in the early days of autumn I thought the video would be a good one to post. While the skating in the video is impressive, thats not what caught my eye. What got me all wound up was the quality of the production, the editing, the choice of soundtrack, the color treatment, and the overall visual of the video Arbor Collective Skateboards produced to introduce the James Kelly pro model.

At about the one minute twenty mark, when thy roll out of slow motion and into regular timed footage you get a sense of just how fast this guy is going. Let me just say, he’s hauling ass.