“Shape your Time”, Cartier’s Epic Online Commercial.

Cartier has dropped an online short celebrating 167 years of fine watching making. The spot is heavy on 3D animation, CG, and effects laden content that blends a sort of steampunk and sci-fi look together to create a truly epic video. I can’t begin to imagine what the budget and production schedule was for this. The sound design is fantastic, the over all production value of the animation is truly high budget movie worthy, and while I don’t really get the narrative it doesn’t really matter. The spot kept me looking, and left the Cartier brand lingering in my brain which is one of the things advertising is supposed to do.