Mirada Creates an Origami World for the Kindle Voyage.

The teams at Mirada and Wongdoody have created an animated spot for the new Amazon Kindle Voyage. Playing off of  the ink on paper experience of a real book, they have created an animated origami technique that is used through out the spot. The paper folds and bends as pages turn out of the device creating a world unique to Kindle. This spot feature a great script as well that enhances the animated components. Really nice, work with a really fresh approach.

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