1stAveMachine Animates Sonos.

1stAveMachine and director Nico Casavecchia just kill it with this series of six animated room transformations for the Sonos WiFi stereo systems. Working with 72andSunny Casavecchia and company have created some really fun spots in a variety of styles that truly memorable. I watched these three or four times trying to figure out if any of it is live action that they have blended the CG and VFX with live action footage and I don’t think they have. I think the only live action shot is the opener with the hand holding the phone. It doesn’t matter though because these are simply great, and that is what good advertising should be.

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