Gentleman Scholar Presents “Sprout 3D-scanning PC”. For HP.

As someone who is deeply rooted in graphic design, who’s career began with hand lettering before computers, and is insanely fascinated by video, storytelling, and motion graphics, the video below makes me all happy inside. Gentleman Scholar has produced a video for HP that is chocked full of killer typography, amazing shots, solid editing, and graphic design. The short spot is timed and paced so fluidly, with a soundtrack and voice over that help keep you focused on the visuals. Love, love, love this.

Oftentimes we find that our creativity is reduced to the footprint of our computer screens. But what happens when the digital and tactile work in tandem? Teaming up with 180LA, Gentleman Scholar explored this notion with piece below for HP’s new “Sprout 3D-scanning PC.” Using handcrafted vignettes that make up the spot, and presenting a new frontier in creativity: “where digital innovation meets tangible reality, a world in which imaginations take flight.”

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