How to Properly say “Akzidenz Grotesk” and Other Font Names.

I kind of love / hate the video below. I love the fact that the video tells you the correct way to pronounce a typeface name in its’ native language. I’m not so sure about the subtle arrogance of the narrator at the beginning. Anyway, if you have ever pondered how to pronounce the name of a typeface like Akzidenz Grotesk, any 23 others from Europe, the video below will show you they way. Once you know how, you can annoy all your designer friends by teaching them how to properly pronounce their names as well.