The two-minute short for wildlifeaid.org.uk is about the declining population of hedgehogs in Great Britain. While the demise of the beloved hedgehog is concerning to me, especially since they have dropped from 30 million to 1 million since 1950, I really want to talk about the wonderful animation quality of the video. Directed by Kris Hofmann with Illustrations by Sandra Dieckmann, the animation is a really nice blend of 2D and 3D techniques that creates a really unique and memorable look for the short. Being memorable is exactly what a PSA needs to do, and Wildlife Aid with the talented crew they hired to produce this have done just that.