“Welcome to Airbnb” and the Making Of.

One of the hottest trends in ad video right now is the creation of epic miniature sets that involve a single tracking camera move. The video below for Airbnb is a prime example of this. Created by TBWA\Singapore the entire production of this sixty second spot took 5 weeks, 85 takes, and an army of people to pull off. The result is fantastic though. The crew wanted everything to look hand made, and use no CGI to complete the look. The second video is a behind the scenes look at how they pulled this off, and the thinking behind the commercial. It offers great insight into the process and how it relates to the finished piece.