I know a lot of designers that hate Helvetica. I also know a lot of designers that love Helvetica, and respect it’s timeless qualities. I fall into the latter group. Watch maker Mondaine has introduced a new watch that champions the font, the designer. The video was produced by Frame Eleven and depicts the story how the world famous typography made its way to the wrist. This is a really nice blend of live footage, 2D and 3 D animation.

Oh and if anyone is interested, you can get me this watch for Christmas.

Creative Director: Marc Haas
Director / Art Director: Oliver Aemisegger
DOP: Silvio Gerber
Inhouse Producer: Livia Hächler
3D animation: Fabio Quaggiotto
Motion graphics / 2D animation: Oliver Aemisegger
Edit: Cyril Käppeli
Sounddesign: Cyril Käppeli