A couple of weeks back FontFont and Stark Films pushed out the video below to Vimeo to promote the launch of Web FontFonts with OpenType features.
“Mice, ants, and the lazy dog.” is a fun little spot that features muted color pallets, forced perspective, optical illusions, Mice, ants, and nice little soundtrack. While the film doesn’t directly communicate any information about the new OpenType features, it does keep you visually interested, allowing the copy below the video to sell, and hopefully get you to click through. Using video, FontFont and Stark Films have tried to reimagine the new feature set in a stylized and ingenious ways. Whether you click through or not, it’s a fun little film to watch.