“What If?”

Here is a fun little animation from Taiji Brand Group and Giant ant for Community Futures. The minute and a half long spot has a really nice look to it, with fluid animation, a great color pallet, nice script and story line, and great visual layouts from scene to scene. After watching it with the sound on, I hit the mute button and watched it again pausing from time to time to really appreciate the way the scenes are framed and blocked in. Really nice work from Giant Ant on this one.

Directed by: Giant Ant
Producer: Cory Philpott
Creative Direction: Jay Grandin
Art Direction: Lucas Brooking
Illustration: Lucas Brooking, Jay Grandin
Character Animation Lead: Henrique Barone
Compositing Lead: Jorge R Canedo
Animation, Compositing & Additional Character Animation: Jorge R Canedo, Nicholas Ferreira, Marisabel Fernandez, Diego MacLean
Music & Sound Design: Ryland Haggis