Digitas LBi has put together an impressive and ambitious 2 minute animated short to help Cunard celebrate it’s 175th anniversary. The short is an animated timeline that highlights the milestones and accomplishments that Cunard has made in it’s 175 year history. Through out the piece, the styles of the illustrations change to reflect the era they are from. This coupled with a changing score, excellent sound design and fluid motion help to keep you engaged through the entire two minute online spot. The YouTube video also links back to the microsite that was built for Cunard’s special 175th anniversary cruises. At the microsite, there is an additional series of videos that highlight the anniversary, and Cunard achievements, and a section where you can book a cruise.
Nice work all the way around.