Behind the Scenes of “Fable”.

By now most people have seen or read about the ads that were featured on Super Bowl Sunday. While there wasn’t anything all that mind blowing, there were some spots that really entertained, one of them being the Mercedes-Benz Tortoise and Hare “Fable” commercial for the AMG GTS.

Both the commercial and the making of are below. It’s the making of/behind the scenes video that interests me. When I first saw the spot, I thought the entire piece was CG. I had no idea that there was any live footage blended in. Since all the animals are CG I simply figured the car and the environment were digitally created as well. I was wrong. When you watch the behind the scenes video, you see just how much actual footage was blended in with the digital components, and its really pretty impressive. Director Robert Stromberg and his crew did a masterful job of creating a visually stunning spot for Mercedes-Benz.

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