The purpose of any good PSA is to make you stop and think about the message they are trying to get across to you. Sometimes the message is in your face, other times the message is a bit more subtle. In some cases it sneaks up on you and smacks you on the back of the head. CAse in point the long form directors cut of “Gift” for Hungarian organization Zoetis.
This is a really well made piece with high production value, and a story that translates into any language. The message is universal and impactful. It does what a PSA is supposed to do, it makes you think and it leaves a lasting impression. It gets a bit predictable based on the title, but the video and the soundtrack keep you drawn in, even when you figure out where this is going.
Directed by Zsemberi Zsófia, and shot by Horváth András, the two of them bring Görögh Attila, and Zsemberi Zsófia script to life in a way that draws the viewer in and holds them for the full 3 minute length of this web short. This is a really well done spot for Zoetis that hopefully will get transferred to similar organizations world wide.