This morning I had an email from a friend that works at Ogilvy with a link to a Vimeo video that was produced by the Ogilvy team in Hong Kong. The video was for the latest promotional item Ogilvy Hong Kong created for Pizza hut, and I have to admit this is pure genius. The turned the Pizza box into a video projector that uses your smartphone. Pizza hut is giving access to free movies, your phone is the video source, and the rester becomes the projection lens and stand for your phone. I love this. It’s an affordable, memorable item that is so damn clever. The quality of the video isn’t that great, but who cares. The experience and the novelty of the projector box is a pure win for Pizza Hut in this case.